STRATEGY Sable Williams, Founder of Sequin Soirée STRATEGY Sable Williams, Founder of Sequin Soirée

Six Steps to Successfully Promote Your Next Pop-Up Shop

When it comes to marketing your events on your digital channels, one piece of content just isn’t gonna cut it. Incorporating these tasks into your strategy will ensure that your audience has frequent reminders of your upcoming events and will be ready to shop with you.

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STRATEGY Sable Williams, Founder of Sequin Soirée STRATEGY Sable Williams, Founder of Sequin Soirée

How to Effectively Offer Discounts to Your Customers

Constantly discounting your products and services will eventually cheapen your brand. Instead, create a sense of exclusivity and luxury by highlighting the quality of your offerings to validate your price points. So in this post, let’s talk about some pros and cons of discounting offerings.

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STRATEGY Sable Williams, Founder of Sequin Soirée STRATEGY Sable Williams, Founder of Sequin Soirée

The Anatomy of Successful Landing Pages

Whether you’re still in the process of preparing to launch your business or you’re a few years into your fashion venture, landing pages are a great way to validate your business ideas.

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STRATEGY Sable Williams, Founder of Sequin Soirée STRATEGY Sable Williams, Founder of Sequin Soirée

Creative Marketing Ideas for Your Next Fashion Campaign

There always seems to be a holiday or business milestone right around the corner, which can make coming up with unique and innovative marketing campaigns a challenge. Try out some of these creative and unique marketing ideas for your next campaign.

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