Brand Strategy. Experiential Concepts. Audience Impact.
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Christian Louboutin FĂ©tiche Pop-Up
POP-UP EXPERIENCE
A marketing strategy concept reimagining the Christian Louboutin FĂ©tiche fragrance pop-up with a fragrance-first, sensory-driven experience.
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Seattle Shops
RETAIL ACTIVATION CONCEPT
A biannual week of retail experiences across the greater Seattle metropolitan area, creating multiple in-store activations where customers interact with the clothing with the intent to purchase.
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Making the Most of Your NYFW Experience
THE SOIRÉE SCOOP
Whether you’re planning to attend New York Fashion Week with a very specific goal or you’re just trying to soak up as much fashion and beauty as possible, a little strategy can go a long way.
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REVIVE New York Fashion Week
RUNWAY SHOW
A case study analyzing guest experience, event operations, VIP strategy, ticketing infrastructure, and retail integration opportunities to improve scalability for future global fashion week tour stops.
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Fashion Row Seattle
FASHION WEEK CONCEPT
A rebrand and redvelopment strategy designed to reimagine Seattle’s fashion week ecosystem through community-driven programming, retail partnerships, and multi-neighborhood activations.
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ZARA x Perrier
BRAND ACTIVATION CONCEPT
The final project for The New School Experiential Marketing Course to drive awareness of sustainability initiatives, increase foot traffic to retail spaces, elevate online buzz, and encourage press coverage and influencer partnerships.
👋 Hi, I’m Sable.
I’m a marketing strategist and creative transitioning from 10+ years in commercial real estate into experiential marketing, brand experiences, and creative strategy. I focus on the thinking behind the experience by developing concepts, shaping brand stories, identifying audience opportunities, and translating ideas into creative marketing experiences that give people a reason to show up, engage, and remember a brand.
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I’m pursuing experiential marketing strategy and brand experience opportunities where I can combine strategic thinking, creative development, and audience insights to build experiences people actually want to show up for. I’m particularly interested in roles focused on experiential strategy, brand activations, creative concepts, and integrated marketing, from developing the big idea through bringing it to life.
While based in Seattle, I’m actively pursuing opportunities in New York City and am open to relocation.
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Experiential & Brand Strategy
Experiential Marketing
Brand Experience Strategy
Campaign Strategy & Development
Experiential Concepts & Brand Activations
Audience Research & Insights
Creative Concept Development
Brand Storytelling
Integrated Marketing
Creative & Content
Creative Direction
Visual Storytelling
Campaign Creative
Graphic Design
Content Strategy
Adobe Creative Cloud (Illustrator, Photoshop, InDesign)
Canva
Digital Marketing & Analytics
Digital Campaigns
Email Marketing & Automation
Social Media Strategy
Google Analytics
Google Search Console
Mailchimp
Klaviyo
Constant Contact
Campaign Monitor
Hootsuite
Project & Cross-Functional Collaboration
Campaign & Project Management
Creative Production
Stakeholder Management
Cross-Functional Collaboration
Asana
Monday.com
Slack
Microsoft Teams
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Current Location: Seattle, WA
Target Location: New York City; prepared to relocate for the right opportunity
Work Preferences: Open to hybrid, and remote roles
Target Roles: Experiential Marketing Manager, Brand Marketing Manager, Experiential Strategist
Interview Availability:
Video and phone interviews available by appointment
In-person and final-round interviews in NYC can be coordinated with advance notice
Portfolio Focus: Experiential concepts, brand activations, creative strategy, audience insights, and integrated marketing