Christian Louboutin Fétiche Pop-Up
POP-UP EXPERIENCE
A marketing strategy concept reimagining the Christian Louboutin Fétiche fragrance pop-up with a fragrance-first, sensory-driven experience.
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Seattle Shops
RETAIL ACTIVATION
A biannual week of retail experiences and activations across the greater Seattle metropolitan area, creating multiple in-store activations where customers interact with the clothing with the intent to purchase.
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REVIVE New York Fashion Week
RUNWAY SHOW
A case study analyzing guest experience, event operations, VIP strategy, ticketing infrastructure, and retail integration opportunities to improve scalability for future global fashion week tour stops. -
Fashion Row Seattle
FASHION WEEK
A conceptual rebrand and redevelopment strategy designed to reimagine Seattle’s fashion week ecosystem through community-driven programming, retail partnerships, and multi-neighborhood activations.