Brand Strategy. Experiential Concepts. Audience Impact.

  • Christian Louboutin Fétiche Pop-Up

    POP-UP EXPERIENCE

    A marketing strategy concept reimagining the Christian Louboutin Fétiche fragrance pop-up with a fragrance-first, sensory-driven experience.

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  • Seattle Shops

    RETAIL ACTIVATION CONCEPT

    A biannual week of retail experiences across the greater Seattle metropolitan area, creating multiple in-store activations where customers interact with the clothing with the intent to purchase.

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  • From Private Calendar to Public Platform

    CASE STUDIES

    I built Sequin Soirée because I wanted a better way to find interesting events and realized I might not be the only one. What started as a private calendar became a public experiment in event discovery, organic search, and building something useful without turning it into another platform people have to pay for, subscribe to, or keep up with.

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  • REVIVE New York Fashion Week

    RUNWAY SHOW

    A case study analyzing guest experience, event operations, VIP strategy, ticketing infrastructure, and retail integration opportunities to improve scalability for future global fashion week tour stops.

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  • Fashion Row Seattle

    FASHION WEEK CONCEPT

    A rebrand and redvelopment strategy designed to reimagine Seattle’s fashion week ecosystem through community-driven programming, retail partnerships, and multi-neighborhood activations.

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  • One Strategic Event > A Full Calendar

    THE SOIRÉE SCOOP

    This year, I chose not to attend New York Fashion Week and made CultureCon my anchor event. Here’s why I’m rethinking event ROI and why the value of an event is about more than what you get out of it; it’s also about what you bring to the room.

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👋 Hi, I’m Sable.

I’m a marketing strategist and creative transitioning from 10+ years in commercial real estate into experiential marketing, brand experiences, and creative strategy. I focus on the thinking behind the experience by developing concepts, shaping brand stories, identifying audience opportunities, and translating ideas into creative marketing experiences that give people a reason to show up, engage, and remember a brand.

  • I’m pursuing a marketing leadership role where I can combine strategic thinking, creative development, and audience insights to develop storytelling opportunities and experiences people actually want to show up for.

  • Experiential & Brand Strategy

    • Experiential Marketing

    • Brand Experience Strategy

    • Campaign Strategy & Development

    • Experiential Concepts & Brand Activations

    • Audience Research & Insights

    • Creative Concept Development

    • Brand Storytelling

    • Integrated Marketing

    Creative & Content

    • Creative Direction

    • Visual Storytelling

    • Campaign Creative

    • Graphic Design

    • Content Strategy

    • Adobe Creative Cloud (Illustrator, Photoshop, InDesign)

    • Canva

    Digital Marketing & Analytics

    • Digital Campaigns

    • Email Marketing & Automation

    • Social Media Strategy

    • Google Analytics

    • Google Search Console

    • Mailchimp

    • Klaviyo

    • Constant Contact

    • Campaign Monitor

    • Hootsuite

    Project & Cross-Functional Collaboration

    • Campaign & Project Management

    • Creative Production

    • Stakeholder Management

    • Cross-Functional Collaboration

    • Asana

    • Monday.com

    • Slack

    • Microsoft Teams

  • Current Location: Seattle, WA (open to relocation for the right opportunity)

    Work Preferences: Hybrid and remote roles

    Target Roles: Brand Marketing Manager, Experiential Marketing Manager

    Interview Availability:

    • Video and phone interviews available by appointment

    • In-person and final-round interviews can be coordinated with advance notice

    Portfolio Focus: Strategy development and execution, brand activations, creative strategy, audience insights, and integrated marketing

Let’s Chat.