In relation to Myth #3, make sure to do your research on hashtags that are relevant to your offerings so you can analyze how the top posts in that hashtag are structured. You can even follow those hashtags to keep up with the latest trends.

Welcome new followers with a quick DM. Include something that relates to their account, a suggested item that you think they’d love, and a link to subscribe to your email list for an exclusive offer.

if a customer loves your brand so much they take the initiative to tell everyone about it on their own, you’ve got an awesome piece of UGC on your hands.

It can all be a lot to think about and manage while running your business, but once you hone in on these styles, you’ll find it’s much easier to develop content that speaks to the heart of your audience. So let’s chat about three signs your brand is due for a makeover.