Creating something as simple as a unique hashtag can do the job of rounding up all the hype around your brand. Of course, the movie’s campaign took it to a higher level with the ability for fans and followers to generate their own selfie graphics to post on their social media channels. What a great way to incorporate user-generated content into your strategy!

Constantly discounting your products and services will eventually cheapen your brand. Instead, create a sense of exclusivity and luxury by highlighting the quality of your offerings to validate your price points. So in this post, let’s talk about some pros and cons of discounting offerings.

Organizing a profitable campaign doesn’t have to ruin your holiday spirit. If you keep it short and sweet, you can focus on reaching your holiday sales goals.

There always seems to be a holiday or business milestone right around the corner, which can make coming up with unique and innovative marketing campaigns a challenge. Try out some of these creative and unique marketing ideas for your next campaign.