This lookbook concept was inspired by apparel designer Rebekah Adams of Poppyseed. I first met her in 2016 at an FGI Designer Showcase event and fell in love with The Zipper Dress from her Capsule Collection. Since then, I've had the opportunity to interview her for the FGI Seattle Blog and watch her Break The Surface Collection win the top prize at the 2017 Fashion Week at The Bellevue Collection Independent Designer Runway Show.
Her latest collection, titled "Launched", I wanted to create a digital lookbook that embraced the ideas of moving forward and change. I wanted the photos to vary in format so the viewer doesn't get too comfortable with expecting each one to look the same. I also played around with vertical text to display motion.
Even though this lookbook is only a concept, the collection is actually available for pre-order at Happy shopping!
Photo + Item Description Credit: Poppyseed
Photos were not edited for the purpose of this project.
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